Original Research & Thought Leadership

The internet has enough content. Let's give people something worth reading.

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Your company is full of people who know interesting things. Your product team has spent years solving problems. Your customer-facing teams have heard stories worth sharing. And your founders probably have a few opinions that would make for a good conversation.

Yet somehow, very little of that knowledge makes it into your marketing.

Instead, you're publishing articles on topics everyone else has already covered.

Your content calendar is full, but you're struggling to find something original to say.

With AI making it easier than ever to produce more of the same, standing out is getting harder.

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There's got to be something more interesting to talk about.

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Sticky Content is for B2B SaaS companies that want to turn their knowledge, experience, and expertise into original, research-backed content.

I'll dig into what your team knows, explore questions worth asking, and connect ideas that might seem unrelated at first. We'll uncover insights hiding in plain sight and develop a point of view that's worth sharing.

Then I'll do what I love most: turn all that thinking into stories impossible to ignore.

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How we'll get there

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01. Find the good stuff

The most interesting ideas rarely come neatly packaged in a content brief.

I'll talk to your subject matter experts, explore your existing research, and get curious about the problems your customers face.

We'll look for overlooked insights, surprising connections, and ideas that deserve a closer look.

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02. Find your angle

After we discover what is it that you have to say, we'll figure out how to say it.

I'll investigate the topic, question familiar assumptions, and develop a clear argument that brings something new to the conversation.

It's going to be a unique POV that reflects your company's expertise and gives your audience a reason to pay attention.

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03. Make it stick

Once we've found the story, I'll get to work on telling it.

I'll bring the research, insights, and arguments together into a thoughtful, engaging piece of content with a clear narrative and plenty of substance.

The kind of content people actually want to finish reading and will remember afterward.

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What you'll walk away with

Original ideas, a distinctive point of view, and content worth remembering.

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01. Research-backed insights

Interesting findings, perspectives, and connections uncovered through research and conversations with your team.

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02. A clear editorial angle

A central argument and narrative that give your content something meaningful to say.

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03. A flagship content piece

A substantial, publishable asset, such as an in-depth article, industry guide, research report, or executive thought leadership piece.

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04. More ideas worth exploring

A shortlist of related topics and opportunities to keep the conversation going.

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Is Sticky Content right for you?

This one's for you if:

1. Your team knows a lot more than your marketing lets on.
2. You're publishing regularly, but struggling to say anything new.
3. Your content sounds suspiciously similar to your competitors'.
4. You want to build a reputation for having interesting, well-informed opinions.
5. You're tired of articles that skim the surface and tell readers what they already know.
6. You'd rather publish something genuinely valuable than another ten forgettable blog posts.

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The practical details

Timeline: 4-6 weeks

Investment: Starting at €5,000

What's included:

1. Kickoff and editorial discovery session
2. Review of existing content and relevant research
3. Up to three subject matter expert interviews
4. Research and development of one editorial angle
5. One agreed flagship content piece
6. Three to five related content ideas
7. Two rounds of revisions

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We'll agree on the format, research requirements, and deliverables before getting started. More extensive original research, additional interviews, or supporting content assets can be included for an additional fee and may affect the timeline. Retainer agreement is possible.

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Got something worth saying?

I have a feeling your company is sitting on some pretty interesting ideas.

→ Let's dig them up and make them stick.

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