Content Strategy

You may be impatient to get the ball rolling when it comes to publishing content, but if the ball’s starting position is wrong — it will not move in the right direction.

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You just launched your brand.

You achieved the product-market fit.

Now is the time to let the world know. Exciting times lie ahead.

You haven’t invested much in marketing, your in-house team is still small, and you want to manage your budget wisely. Completely reasonable.

Minty Fresh is a service package designed primarily for new brands that need a well-thought-out content strategy and help with setting the right course for marketing.

Minty Fresh is great for companies fresh on the market that want to build a recognizable narrative and scale up by relying on content marketing.

I'm here to help you evaluate your marketing foundations, your ICPs, and document a content strategy. Know your “why” before we come up with the “how”.

This service package includes:

• Evaluation of internal documentation (brand identity, ICPs, style guide, value proposition, competitor analysis, any existing playbooks, etc.)
• Complete content and SEO audit
• Keyword research and keyword mapping
• Content gap analysis
• Competitor analysis (from a content marketing and SEO perspective)
• Adhesive Content Strategy™ documented
• Content topics that cover all phases of the funnel
• Content calendar
• Defined content distribution channels
• Sharing project management best practices

Possible service add-ons:

• Project management (in case you want to outsource this as well)
• Content repurposing strategy
• Content refresh plan
• Suggestions for diversifying content formats
• Playbooks to improve your content process
• Enablement sessions with your content team
• Tailored training sessions for your content team (based on skill deficiency)
• Consultancy services (e.g. providing feedback on content campaigns, supporting writers, strategists, and marketers with professional development, editing services)

End goal:

• Have a detailed, effective, and actionable Adhesive Content Strategy™ in place, personalized for your business and goals
• Set your team for success by making it easier for them to divide ownership and execute the strategy
• Understand which metrics matter for your business
• Build brand awareness, improve visibility online, and drive more qualified leads
• Start building an engaged community for your business

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