Advisory & Sparring Partner

Your marketing could use a breath of fresh air.

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You're juggling campaigns, product launches, deadlines, and a dozen competing priorities. Your team is busy, your calendar is full, and everyone seems to need something from you.

Somewhere in all that activity, finding time to think about the bigger picture has become a challenge.

You've got ideas you want to explore, decisions you're second-guessing, and problems you've been turning over in your head for weeks. You could use someone experienced to bounce them off.

Preferably someone who won't just nod along and tell you everything sounds great (such as Claude or ChatGPT).

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That's where I come in.

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Minty Fresh is an ongoing advisory partnership for B2B SaaS founders and marketing leaders who could use a fresh perspective on their biggest marketing challenges.

Think of me as your strategic sparring partner. I'll get to know your business, ask plenty of questions, challenge your assumptions, and help you make sense of whatever you're working through.

You bring the context. I'll bring my experience, curiosity, and an outside perspective.

You get a senior marketing partner with 11+ years of B2B SaaS experience who can plug into your business whenever you need an extra brain. I get up to speed quickly, work independently, and contribute without needing much hand-holding.

All the benefits of having an experienced senior individual contributor on your team, without the commitment of a full-time hire.

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How we'll work together

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01. Put our heads together

Bring the questions, ideas, and marketing challenges you've been thinking about.

We'll talk through what's happening in your business, examine your options, and question the assumptions behind them.

I'll listen, ask questions, and give you my perspective. If I think you're heading in the wrong direction, I'll tell you why.

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02. Look at things differently

When you're working on the same business every day, it's easy to get attached to familiar ideas and ways of doing things.

I'll bring a fresh perspective informed by research, experience, and whatever interesting connections I happen to uncover along the way.

We'll explore opportunities, challenge conventional thinking, and consider approaches you might not have thought of.

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03. Figure out what comes next

A good conversation should leave you with something useful.

I'll help you weigh your options, clarify priorities, and work out the next steps.

Whether you're reconsidering your positioning, planning a launch, evaluating a campaign idea, or figuring out where to focus your team's efforts, we'll work through it together.

The longer we work together, the better I'll understand your business and the decisions you're facing. This way, when something comes up, I can quickly jump in, get up to speed, and contribute where you need me most.

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What you'll get every month

A fresh perspective, honest feedback, and someone to think things through with.

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01. Strategic working sessions

Two dedicated sessions each month to explore ideas, untangle problems, and work through important marketing decisions.

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02. Expert reviews & feedback

A second pair of eyes on your messaging, positioning, campaigns, GTM plans, and other strategic work.

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03. Research & fresh perspectives

Relevant insights, competitive observations, and interesting ideas that could inform your decisions.

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04. Practical recommendations

Clear takeaways, priorities, and next steps to help you move forward.

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Is Minty Fresh right for you?

This one's for you if:

1. You're a founder or marketing leader who could use an experienced sounding board.
2. Your team is great at getting things done, but rarely has time to question whether you're doing the right things.
3. You've got plenty of ideas and could use help figuring out which ones deserve attention.
4. You're facing important marketing decisions and want an outside perspective.
5. You appreciate honest feedback, even when it challenges what you already believe.
6. You want someone who'll get to know your business and stick around for more than one project.

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The practical details

Format: Ongoing monthly partnership

Investment: Starting at €3,000/month

Commitment: Minimum 3 months

What's included:

1. Two 60-minute strategic working sessions per month
2. Preparation and relevant research
3. Up to two reviews of agreed strategic materials per month
4. Asynchronous feedback on agreed questions
5. Written recommendations and next steps after each session

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We'll agree on priorities, availability, and ways of working before getting started. Larger strategy projects, copywriting, and content production can be included for an additional fee.

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Need someone to bounce ideas off?

Bring your half-formed ideas, ambitious plans, difficult questions, and marketing headaches.

→ Let's put our heads together.