Positioning & Narrative Strategy

Finding a better story starts with questioning the one you've been telling yourself.

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You've built a great product, and you're pretty confident you know what makes it special. Yet somehow, communicating that value to the outside world is proving harder than expected.

Your website explains what your product does, but doesn't give people a strong reason to choose it.

Your competitors are making suspiciously similar promises, and you're struggling to articulate what sets you apart.

Your team has plenty of ideas about what makes your product valuable, but getting everyone to agree on a clear message is another story.

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Something is not adding up.

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Bubble Burst is for B2B SaaS companies that want to take a closer look at how they position their product, what they communicate, and how customers perceive their value.

I'll guide you through the not-always-comfortable process of questioning assumptions, looking beyond internal biases, and figuring out what makes your business genuinely different.

You and I join forces to burst the bubble.

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How we'll get there

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01. Get outside your bubble

We'll start by taking a good look at your product, customers, competitors, and existing messaging.

I'll talk to the people who know your business best, ask plenty of questions, and examine the assumptions behind how you communicate your value.

We'll look for the gaps between what you believe makes your product special and what your customers actually care about.

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02. Find the story worth telling

Once we've challenged a few assumptions, we'll work on figuring out what deserves the spotlight.

I'll help you identify your strongest differentiators, connect your product's capabilities to customer needs, and develop a narrative that gives people a compelling reason to choose you.

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03. Put it into words

We define what makes you different and put it into words anyone can understand.

I'll turn our findings into a practical messaging framework with a clear value proposition, messaging pillars, and supporting proof points.

Something your team can use across your website, campaigns, product launches, and sales conversations.

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What you'll walk away with

A clear understanding of what makes you different and a better way to communicate it.

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01. Positioning & differentiation

A clear articulation of who you're for, what sets you apart, and why customers should choose you.

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02. Core narrative

A compelling story connecting your product's value to what matters most to your customers.

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03. Messaging framework

Your value proposition, messaging pillars, key messages, and supporting proof points, with product-level messaging where relevant.

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04. Actionable recommendations

Practical guidance on bringing your new positioning and narrative into your website, content, campaigns, and product communications.

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Is Bubble Burst right for you?

This one's for you if:

1. Your product is different, but your messaging doesn't make that obvious.
2. Your competitors sound a little too much like you. Or is it the other way around?
3. Your team can't quite agree on what makes your product worth choosing.
4. You're entering a new market, targeting a new audience, or preparing for a major launch.
5. Your business has evolved, but your positioning hasn't kept up.
6. You're investing in marketing without a clear story tying everything together.

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The practical details

‍Timeline: 4 weeks

Investment: Starting at €4,000

What's included:

1. Kickoff and discovery session
2. Review of existing messaging and key competitors
3. Up to three stakeholder interviews
4. Positioning and differentiation recommendations
5. Core narrative and messaging framework
6. Product messaging guidance for one priority market segment
7. Final strategy walkthrough and one round of revisions

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We'll agree on the exact scope and deliverables before getting started. If you'd like me to take things a step further, we can also include copywriting for your homepage, key marketing pages, or campaign assets for an additional fee.

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Ready to burst your bubble?

There's a good chance your business has a more interesting product story than the one you're currently telling.

→ Let's find it.